Theory of Boundedly Rational Planned Behavior: A New Model

نویسندگان

چکیده

Abstract The prime intent of this article is to propose a new model in the paradigm behavioral and business economics. To attain objective, study modifies famous Theory Planned Behavior (TPB), which based on generalized unbounded rationality neoclassical economics dictating actual human behavior. Based idea bounded expounded by Herbert A. Simon, TPB has been modified replacing intention variable with as antecedent tested collating data collected from participants Microfinance Institute currently operating Bangladesh. Data were analyzed following procedure structural equation modeling (SEM). findings experiment show that TBRPB’s predictability observed be much better than may regarded basic contribution existing body knowledge.

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ژورنال

عنوان ژورنال: Zagreb International Review of Economics and Business

سال: 2023

ISSN: ['1849-1162', '1331-5609']

DOI: https://doi.org/10.2478/zireb-2023-0001